About Us

Extra Soft Toothbrush made for the founder's sister,
who is a dentist having sensitive gums and teeth.

Extra soft toothbrush was made for the founder’s sister, a dentist with sensitive gums and teeth.

She struggled to find a toothbrush gentle enough for her needs, frequently switching toothbrushes searching for one that wouldn’t irritate her mouth.

To solve this, we partnered with an FDA-registered factory in Korea to develop a toothbrush that is both effective and gentle. Together, we crafted the perfect solution—not just for her, but for everyone who shares her sensitivity.

We also believe in the psychological power of design. A small touch of color can brighten even the most mundane spaces, like your bathroom, bringing a bit of joy to your daily routine.

We hope that WAY.V Extra Soft Toothbrush becomes a part of your everyday happiness.

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ABOUT US

Made for the family

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ABOUT US

Made for the family

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